The Church of St. Arbucks is closing the chapel


This sad news was relayed to me today by a fellow St. Arbucks Parishoner. Yes--St. Arbucks Chapel is closing--from 5:30-8:30 today for retraining all of its employees. I read this book last year in Chicago It was a very good read and gave insight to some of the mystique around Starbucks. Most of all it reinforced the idea that Starbucks isn't just a coffee seller--they are culture creators. Yes, it's true. Why do so many people look to see what Starbucks is doing? They have recycling efforts, green endeavors to harvest coffee from only organic farms, and much more. The other thing they lead in is the Starbucks expereience--yes, where we fork over $4.00 for a cup of coffee that would cost $1.25 at the Town and Country. But, by holding that cup in our hand and going into that establishment, we are part of the experience.

Who knows? Maybe the CEO will hand each of these people "The Book" and tell them to get back to serving the St. Arbucks way. We'll watch and see.

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